I predicted that YouTube would eventually stream something live (or very close to live). This most readily applies to events that are long. This is important because “sponsored” content could be longer than their current 10 minute cap.
It is difficult to find the “right” event to stream. You’d need something with wide appeal and yet easily licensed. Well, last night was the State of the Union Address, and YouTube blew it. I wanted to watch it, but did I find it there? No.
Thousands of people probably went online to watch that speech, but were unable to find it on YouTube. Instead, I had to resort to crappy Real or Windows Media Player streams (shitty) on some random website.
This could have been an easy home run. But they didn’t even realize it was their turn to bat.
Sports events, award ceremonies, or news broadcasts. Take your pick, YouTube. Pay attention!