In Search of "Reality Has Become a Commodity"

So I saw a clip of Colbert jabbing fun at Wikipedia again. In it, he makes up a new word called Wikilobby. He defines it as changing paying to have a particular definition changed on Wikipedia, thereby effecting reality. He also challenged his viewers to change the definition of reality to:

Reality has become a commodity.

I went to look at the post, I encountered this (I’ve highlighted the part of interest):

irony.

I thought that was both ironic, yet strangely relevant at the same time.

If you’re curious, here’s the video. And no, wikilobby is not on Wikipedia.