Apple Insider is reporting that Macs are now selling twice as much as one year ago. What’s more interesting is that the average price has also gone up, giving Apple a 108% revenue growth. Now that’s impressive.
Apple has doubled their business from two years ago:
And this paints an interesting scenario to me. Clearly, the iPod halo effect on Macs is delayed since people buy computers much less frequently than music players. It would take months of using the iPod and iTunes before someone might finally think, “Hey, maybe Macs are this easy too…”
Either way, it has to be some rough proportion of all iPod consumers. And this made me think. Just how fast are iPod sales growing? Well, the news of this post is that Mac sales are up 100%, so iPod sales must have been up 100% recently right?
Nope. The 2006-2007 sales “only” grew by 50%. However, you’ll notice 2005-2006 was a 200% increase. Well, let’s be honest here, Mac sales have never grown 200% in any year. But what if that 200% was responsible for the surge that happened this year? Wouldn’t that mean next year, we’ll see weaker Mac sales?
Well, let’s be honest here. It may be only 50% more iPod buyers, but it’s 7 million extra people exposed to the Apple experience. Sales can’t keep doubling forever. After all, iPods grew something like 400% between 2004-2005.
Either way, if the halo effect stays as strong as it has so far, we should see an even greater uptake of Macs this year, albeit not at a growth rate that matched 2006, but a double-digit growth nonetheless.