Comments on: First iPhone Ad http://www.michikono.com/2007/03/13/first-iphone-ad/ Stuff only Michi cares to read Sun, 22 Jan 2012 10:48:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Michi http://www.michikono.com/2007/03/13/first-iphone-ad/#comment-1189 Michi Thu, 22 Mar 2007 02:34:50 +0000 http://www.michiknows.com/2007/03/13/first-iphone-ad/#comment-1189 That's a very clever observation, Eric. That’s a very clever observation, Eric.

]]> By: Wine and Wheels http://www.michikono.com/2007/03/13/first-iphone-ad/#comment-1188 Wine and Wheels Thu, 22 Mar 2007 02:24:04 +0000 http://www.michiknows.com/2007/03/13/first-iphone-ad/#comment-1188 I think that if one were to consider the historical institution of the telephone: a device that my 92-year-old grandmother can still use, then this commercial will make a little more sense. Not to mistakenly mix marketing campaigns, but when the iPod video came out, masses criticized its somewhat inadequate video functions (small, dim, battery life, etc.). The answer to those criticisms was: it's still just an MP3 payer. The answer to criticism of this 'first' commercial (no TV for me, either, this is the first I've seen) is: a phone is a phone is a phone is a phone. Remember how the Apple site demoed it after Jobs' announcement? Several different icons, clicking through to several different demo videos. I say this: wait for the next set of ads. Wait for the ones after the next set. Just as this phone is shifting a long-held paradigm in the world's culture (and don't take that lightly), Apple must play into these very same paradigms to break us, slowly, of our stereotypes and expectations. --Eric Mills I think that if one were to consider the historical institution of the telephone: a device that my 92-year-old grandmother can still use, then this commercial will make a little more sense. Not to mistakenly mix marketing campaigns, but when the iPod video came out, masses criticized its somewhat inadequate video functions (small, dim, battery life, etc.). The answer to those criticisms was: it’s still just an MP3 payer.

The answer to criticism of this ‘first’ commercial (no TV for me, either, this is the first I’ve seen) is: a phone is a phone is a phone is a phone. Remember how the Apple site demoed it after Jobs’ announcement? Several different icons, clicking through to several different demo videos. I say this: wait for the next set of ads. Wait for the ones after the next set. Just as this phone is shifting a long-held paradigm in the world’s culture (and don’t take that lightly), Apple must play into these very same paradigms to break us, slowly, of our stereotypes and expectations.

–Eric Mills

]]> By: Kendi http://www.michikono.com/2007/03/13/first-iphone-ad/#comment-1006 Kendi Wed, 14 Mar 2007 23:59:57 +0000 http://www.michiknows.com/2007/03/13/first-iphone-ad/#comment-1006 There's a link to read more of this article...but there is no more! :( There’s a link to read more of this article…but there is no more! :(

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