How I Choose What I Write About
Today’s real update will have to come in the afternoon seeing as I’m exhausted right now.
There was once a time when working 16 hour days didn’t phase me. It sucks to get old! Well, and it’s 3am.
Since I’m nearly brain-dead now, I thought I’d keep this one simple and give you guys a little bit of insight on how I pick what I write about each day:
- If I encounter a really hard programming problem at work, I will blog about the solution. These posts drive my search traffic.
- Programming posts don’t count toward my goal of one post each weekday. Weekends posts are a bonus to my readers. When I do a programming post, I couple it with a second post. Only when you are really unlucky (or lucky, depending on who you are) will that second post also be a programming post.
- I often skip coverage of major developments that have no real insight to add. For example, I recently skipped coverage of Dvorak’s anti-iPhone post (he’s dumb, and everybody knows it), YouTube’s new live chat feature (cool, but important), and developments in the RIAA lawsuits (they’re losing). My logic is that I only have about one hour a day (tops) to commit to a post so I might as well pick a good topic.
- My favorite companies to write about are: Google, Apple, Microsoft, and Yahoo. These companies have their hands in many industries, and it is interesting to see how they juggle their competing internal interests. Better yet, it is fascinating how they bring them together.
- I try to put double thought into one post a week. Last week was my YouTube post. This week was my stats post (or maybe my Yahoo or Google Checkout post). My goal is to write something good enough that I will gain one new regular reader a week.
- If I see news about e-paper, I will very likely post about it. As I’ve said before, I believe this technology will become as pervasive as the LCDs in the next decade. If there’s any technology outside of the web that I am a fan of, it is e-paper.
So if you have a topic you’d like me to cover more often, feel free to ask. Today, either later in the afternoon or evening, I will be writing about Sony’s further idiocy and how to submit better articles to sites like Digg. Yes, I’ve noticed some of you are submitting my work. I appreciate it, but it could be done better.