Google is now the most visited website in the world, at least according to comScore Networks. Previously, the title was held by Microsoft, which heavily benefits from everybody who has to go to their website for updates.
How good is this assertion? Well, according to Alexa, Google is #3. However, Alexa’s statistics are notoriously inaccurate due to a strong self-selection bias — as in, the people that have Alexa toolbars tend to be of a specific demographic.
I was observing the Alexa numbers and noticed another interesting point. Google’s traffic seems to be highly reliant weekday cycles, whereas Yahoo’s is relatively flat. I guess Google users tend to have jobs.
Just kidding.
I think the most interesting factor here is Vista. That’s right, Microsoft’s new operating system. In reality, traffic to Microsoft.com must be going up right now due to all of the added users who just installed Vista. Alexa shows this trend (traffic is up 19% in the last 3 months). It seems ComScore’s stats omit this type of user activity since it’s rather fishy that Google would outstrip Microsoft during this rather obvious traffic spike.
Still, beating Yahoo or Microsoft seemed impossible only five years ago. The net sure changes fast, huh?