Dude. What is wrong with the executives over at eBay? They just bought StumbleUpon.
I classify this in the same business “smart-ness” as the Skype buyout from a few years ago (a total waste of $2.6 billion).
eBay saw something cool with lots of traffic and decided to buy it. Just because it has money doesn’t mean you should buy it. You don’t see General Motors buying out 7-Eleven, and you never will. When people from a completely different industry with no expertise in your business model suddenly are in charge, shit starts to hit the fan.
What does eBay have to gain from Stumble? Traffic. But it’s not the kind of traffic that benefits eBay. People who Stumble are looking for interesting reads, funny pictures, cool videos, or anything else to waste time. It’s not about shopping, it’s not about auctions, and it’s certainly not targeted enough to be efficiently used to point visitors to eBay auctions.
What does StumbleUpon have to gain from this buyout? Pretty much nothing. If I was an investor, I would flee (sell my shares). The only “good” eBay will bring is stumbles to their auctions. Wait, that’s not good at all. Stumble is an entertainment site, whereas eBay is an eCommerce site. The eBay executives obviously know this difference, but I believe they are overestimating the ease of converting this traffic into revenue.
“Oh, you voted up the Wii article so you must want to see Wii auctions!” I really hope that’s not where Stumble ends up, because I’d seriously stop using it. Stumble is about anonymous voting that lets the quality float to the top. The only time you’d ever see an eBay auction is when it’s a gag auction that everybody can laugh at.
StumbleUpon is a service that helps people waste time. You click a button and it sends you to a random website. People that see these web sites vote them up. This makes subsequent “stumbles” better targeted and of higher quality content. The whole thing is far more addictive than it sounds. And, currently, the quality of the stumbles are awesome. They make money by letting advertisers purchase traffic, but it is done discretely, and the advertisers are filtered to ensure quality.
Over all, this is one of those deals where a company got bought out so that its new owner can accidentally smother it.
So now there is buzz that Google is
The dumbest idea I’ve seen so far this year: a human assisted